We are encouraging you all to get connected online. Social media is, by definition, social. You link up with friends. Everyone says nice stuff. It’s great.

BUT WAIT. Just like the dark days of school, just like unpleasant and toxic workplaces, the internet can also be a cruel place. And when you’ve relaxed and made ‘friends’ it hurts double to be stabbed in the back by them.

The advice below is for people with Facebook profiles that also serve as their author promotion. If you are a ‘normal’ person on Facebook, you’ll have your circle of friends, and that’s great. Once you are an ‘author’ you might feel obliged to accept every friend request that comes your way because they might be potential authors, audience, fans, anything. Facebook authors using profiles can end up with huge lists of ‘friends’ and here is where the problem starts…