Before proceeding to the marketing plan, it is important to have a clear understanding of your target audience for this book. Who did you write it for and who is most likely to purchase it? Identify specific groups that can be reached, such as:

  • ‘40 Amazon customers who reviewed author’s previous book’
  • ‘6,000 followers of the author’s blog’
  • ‘Those who attend author’s workshops’
  • ‘Followers of Osho’
  • ‘Subscribers to History Today
  • ‘Trad jazz music fans’
  • ‘Author’s community/network/group is likely to buy 200 copies, there are 200 similar organizations in the USA’
  • ‘Holiday makers to Crete with time to read novels set in Greece’
  • ‘Author has 2000 Facebook likes’

However, reaching some of these groups is not a simple task. This is where the Marketing Plan below becomes valuable. If your book targets children or young adults, please specify the age group by choosing from one of the options:

  • 3–6
  • 7–9
  • 9–12
  • Young Adult 13–18
  • New Adult 18–25